From the start of his career, Jeff Hennion has held a simple belief to be true: that building success means building connections – between people, between brands, and between ideas.
Based in Pittsburgh, PA, Jeff Hennion holds a Bachelor of Science in Economics from Northwestern University and an MBA in Finance from Duquesne University. He began his career in finance at Alcoa in the U.S. and Switzerland, and over his 11 year tenure at the company became the Assistant Treasurer running Global Banking & Trading by age 29.
Jeff moved to the then-privately held company Dick’s Sporting Goods, where he served Treasurer and later VP of Finance during the company’s IPO. He also held positions as SVP of Strategic Planning, EVP, CMO and Chief e-Commerce Officer – helping to guide the company $500 million to $5 billion in sales during his 10 years at the company.
With deep experience in branding, e-commerce, and customer relationship management, Jeff Henion co-founded Woodside Ventures in 2019 alongside serial entrepreneur and longtime friend Joey Rahmi. Together, they have built a leading digital agency that is rewriting the rules of what a successful agency/client relationship looks like. That same year, he founded Brand Holdings, a company that acquires and grows DTC e-commerce brands by establishing a strong brand and putting the customer relationship first.
Today, Jeff is Chairman & CEO of Brand Holdings, Chairman & CEO of Knockaround, and Managing Partner of Woodside Ventures. He also serves on the Board of Directors for Brand Holdings, Knockaround, Listrak, Goal Five and Jubilee Kitchen, which provides assistance to those impacted by poverty, joblessness, or homelessness in the Hill District of Pittsburgh.
When he’s not finding new ways to strengthen relationships with clients, you can find Jeff enjoying the California sunshine, playing with his dog, Campbell, hanging out on the golf green with his Knockaround colleagues, or spending time with his family and friends.
